The routine work of retaking a photo (or renders) of a product for each country, each product type, every medium, every month or each update of the product line. It has a lot of potential to ease marketing logistics and free up more time and money for creative work.
Develop a brand for a b2b web platform
that provides automation of visual assets to multinational consumer brands.
My role: Brand lead, Graphic Design, Art Direction, Product Design.
General branding concept was decided to make Grip wrapped around the product it was depicting. To be a transparent plastic bag for the Heineken beer bottle or L’Oreal skin-care lotion.
Every time we showcase some of the features, the hero of the shot will be one of the great renders that we’ve got from Grip web-application. The rest of the interface and graphics should be only supplementary and reduced.
A geometric visual style based on primitive shapes was developed for those cases. Plain and simple shapes multiplicating to a very complex picture is a reference to the complexity of delivering every simple shot of a standing bottle, in a dazzling amount of variations for every aspect of marketing for the multinational brand.
Colours were picked with the same thought pattern and the idea
of a plastic and fabricated item.
Combined together with shapes, colours formed a distinctive visual feel and supported Grip’s identity as an asset factory.
The web application itself took an incredible amount of UX&UI heavy-lifting. In general sense, it was a DAM Platform with image and 3d editing abilities. Whole application was built from scratch, with weekly customer feedback loops. Customers were randomly selected employees from Heineken and l’Oreal.